 Whether you are trying to get a job, land that next promotion, pen that next contract, or sell a product, one thing is for certain: you have to be seen to be successful. I know that you are out there doing all of the things. You’re posting, applying, showing up, and marketing your services. Yet your inbox is silent. Your phone isn’t ringing, and money isn’t flowing.
Visibility is not about effort. It’s about effectiveness. And right now? You are invisible. “I’m posting on social, so people must see me.” “I applied for 97 jobs, so hiring managers must notice me.” “I went to two networking events. That should count!” You feel like everyone should know that you are working on a career pivot. They don’t. People are busy. Attention spans are microscopic. No one is tracking your job search or business pivot with the intensity that you are. And unless they are in it, they don’t get it. Career pivots, personal branding, and business growth take time. People saw you once…maybe two months ago. Then they moved on. You Think You’re Doing Enough, You’re Not If you want to become visible in your career or business, you first need to understand what visibility isn’t. These common myths are the trapdoors people fall into, and they’re the reason your efforts aren’t paying off (yet). Myth #1: I Have a LinkedIn Profile or Webpage: That’s Enough Not if it’s generic, dated, or forgettable. Myth #2: Putting Out Offers Means People Will Buy (or Hire Me) Not if your brand isn't clear, consistent, and compelling. Myth #3: Applying for Dozens of Jobs = Progress Not if you’re positioned like a commodity. Myth #4: Networking Automatically Builds a Network Not if you’re showing up without a message, a plan, or follow-through. The 2-Pronged Cure to Invisibility #1: Building A Clear Personal Brand Visibility starts with clarity. Understand what you want from your career, how you want to contribute, and where your skills naturally align. That is your personal brand. It’s not about polishing who you were; it’s about rewriting your narrative for who you are becoming. When you position yourself as the solution to real problems, not just another applicant in a stack, you stop trying to “fit in” and start standing out. You begin building a reputation, not just a résumé. Danielle is a perfect example. She’d been out of the workforce for 10-years and was applying to anything that sounded remotely interesting. “I felt like I just needed to get something, anything to get back in,” she admitted. She was massively undervaluing her skills. Over the past decade, she’d managed volunteers, run community events, and even served as treasurer for multiple organizations. Real leadership that mattered. Together, we clarified her why, identified what this next chapter needed to give her family, and rebuilt her brand to reflect her education, professional history, and volunteer leadership. We lined up recommendations, refreshed her LinkedIn and résumé, strengthened her elevator pitch, and connected the dots for employers. In the end, one introduction led her to an accounting role at a mission-driven organization where she is thriving. That’s the power of a personal brand: it makes you visible, credible, and unforgettable. #2: Strategic Networking + Tagging People In Visibility grows when you show up with intention and ask people to help you. Strategic networking means entering every room (virtual or in-person) with clarity: what you’re going to say, why you’re there, what you want people to remember, who you’ll follow up with, and how you’ll reinforce the connection. But it doesn’t stop there. You also need to tag people in, on purpose. Ask for introductions (“Who should I talk to next?”). Ask people to share your work. Volunteer to create visibility. People love to help when the ask is clear, specific, and easy to act on. When I moved across the country to the mountains, I left almost my entire network behind. I knew most opportunities come from people, not job boards. I had to build a network from scratch. I started by updating my LinkedIn profile and reconnecting with my former community, because you never know who can open a door. Then I looked for ways to expand locally. I joined organizations like Toastmasters to grow my skills and my connections simultaneously. I showed up at networking events, both in-person and online, always with a purpose and always following up. And in the end? My next opportunity came through a LinkedIn connection from the East Coast and recommendations from people in two different states. That’s the power of strategic networking and tagging people in. Your visibility grows exponentially when you stop trying to do it alone. No one can do this part for you. You are the only one who can take charge of being seen. And yes, it's uncomfortable. Visibility requires courage. It requires stepping out of your comfort zone, raising your hand, speaking up, and showing up in ways that may feel scary at first. YES, you should send a LinkedIn connection to everyone you ever worked with, even if it has been 15 years. What do you have to lose? There is no better time to start strategic networking than right now. We’re in the season of holiday gatherings, events, parties, community meetups, end-of-year celebrations. I am attending an alumni gathering for a university I graduated from 24 years ago! These are built-in visibility opportunities, but only if you use them. So here’s your invitation: Get your brand updated. Get out into your community. Enter every room with a goal. Follow up the next morning. Use social media to amplify your presence. If you're ready to stop being invisible and finally step into the next version of your career, I can help you get there. Let’s build your customized career pivot plan so you can make real progress this December and walk into the new year with clarity, confidence, and unstoppable momentum. Let’s make you visible. Book your complimentary career planning call here: https://calendly.com/mariadastur/30-minute-exploration-session #personalbrand #visibility #careerpivot #beseen #portfoliocareer #coach
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